One of the most recognised cost effective methods of recruiting is through your own website. So how do you attract the best quality candidates to your website in the first place?
Most companies simply have a single jobs page that lists all of their vacancies – perhaps coupled with an email address for the candidate to submit their CV as the start of the application process.
However, this is unlikely to be sufficient to attract the best performers.
Dedicated Careers Microsite
Now more than ever, even before they apply, candidates want a real insight into what it is like to work for your business. Rather than having just a single jobs page, a more detailed careers microsite provides a great opportunity to stand out from the competition and shout about why you're such a great company to work for.
Top quality candidates are increasingly looking for insights about any potential employer to establish whether their brand values align, what benefits they offer, and what kind of cultural environment they operate in.
Research has shown that candidates will also often look at customer and employee online reviews on places such as Trustpilot and Glassdoor to determine employer values and attitudes to their stakeholders.
By having a dedicated careers microsite that actively communicates and promotes your brand, you will benefit from attracting higher quality candidates.
Employer Value Proposition Alignment
A core element of any talent attraction strategy should include an Employer Value Proposition (EVP), which a careers microsite will form a critical part of.
The importance of investing in developing a strong employer brand cannot be underestimated in terms of the ability to attract high quality candidates as well as reducing overall costs:
- 95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities
- 83% of job seekers are likely to research company reviews and ratings online when deciding on where to apply for a job
- 40% of passive candidates would accept a new position without an increase in pay if the company had a good employer brand
- 50% of candidates say they wouldn’t work for a company with a bad reputation – even for a pay increase
So having a strong EVP helps to support and underpin a careers microsite ensuring you attract the best possible candidates.
Applicant Tracking System
An effective Applicant Tracking System (ATS) will allow candidates to apply for vacancies online through your careers microsite, delivering a simple and seamless application process. This provides an excellent first impression to a candidate, enabling their early engagement and endearment to your business.
Furthermore, an ATS that is integrated with your careers microsite can deliver significant efficiencies and ensure candidates are kept well-informed and communicated to throughout the process. This helps to reduce the risk of the best candidates withdrawing their application due to inefficiencies in the process.
Stay Ahead of the Competition!
No talent attraction strategy is complete without a captivating company careers microsite! A user-friendly and eye-catching careers microsite is a great way to drive engagement with prospective candidates.
But crucially, it’s also absolutely vital to ensure you stay ahead of the competition by attracting and retaining the best talent.
At Hiring Wizard, we are experts at creating bespoke and responsive careers microsites, designed to inform candidates and really demonstrate your brand values and your Employer Value Proposition. We also have a state-of-the-art Applicant Tracking System and can even help you build an EVP if you don't already have one.
So if you want to improve the quality of candidates you receive through your own website, give us a call on 0161 696 8899 or email us on firstname.lastname@example.org